Why “Waterstone”
The Waterstone Group works with organisations that are already established, sufficiently resourced, and are looking to take the “next step”. Where these organisations have already proven that they possess certain strengths, they typically also require assistance in specific areas of their business. To “sharpen” themselves so as to be adequately prepared to take the next critical step in the growth of their business.
Much like a Waterstone is a fine-grained stone used for sharpening cutting tools, The Waterstone Group similarly looks to “sharpen” or enhance the resources of an organisation – specifically through marketing, talent management and/or acquisition as well as sourcing finance/funding and assisting in route-to-market – both locally and internationally – so as to provide them with an advantage or edge, that will support and promote growth.
Where some organisations offer a “productized”, “cookie-cutter” approach to assisting companies to grow, The Waterstone Group provides a close-working, personalised solution based on the premise that every organisation is unique; has unique challenges, and similarly, requires a uniquely tailored solution.
With a background in the agricultural sector, at a young age, Roy took over the reins of the family business, Fine Bros Pty (Ltd) , which at the time, was one of the oldest agencies in the country. He later founded Sunpride (Pty)Ltd, and grew it to become a major fruit exporter before steering a merger with the Afrifresh Group, in which Roy was a shareholder and director. The Afrifresh Group also developed successful businesses in the food and wine export sectors. Roy exited the Group in 2016 but remains a director of Afrifresh Holdings.
Separate to this, Roy is also a Founder & Director of “Lebombo Cape”, a large fruit distribution business based in Wellington in the Cape, which also runs a significant distribution hub for a major national retailer, and also has the largest Blueberry packhouse in SA.
Roy now uses the significant experience and business network he has gained to assist organisations and in early 2017, with support from a respected group of HNW investors, he co-launched “Growth Grid Venture Capital Partners (Pty)ltd”, a highly influential section 12J VC Fund, to support and assist entrepreneurs and early-stage businesses.
Roy`s IP in the Agri sector and business in general is significant, and combined with his broad network across most sectors – both in South Africa and overseas – has seen him become sought after by growing businesses in need of experienced mentorship as well as access to funding and post-investment support.
Ted Frazer is a marketing and branding consultant, who works with business owners and their teams, assisting them to develop marketing strategies that will optimize growth for their business.
He specializes in marketing strategy development and execution, brand strategy, positioning and development, as well as implementation.
Ted started his career working in multinational advertising agencies (Ogilvy and Mather, McCann Erickson) gaining experience across a range of iconic local and international brands across various sectors, before moving on to co-found his own 360° Marketing and Branding Agency. This then grew into a respected marketing consultancy which he ran until moving to head up marketing for the 3rd largest real estate group in Southern Africa.
He now applies the combined marketing, branding and business consulting experience he has acquired over the past 25 year, to assist business owners in overcoming challenges and realising opportunities to optimize growth.
A few of areas where he is regularly asked to assist include:
- Marketing Strategy Development – Defining a unique marketing strategy and mix specifically for customer acquisition and attraction
- Brand Strategy and Architecture – Identifying the ideal positioning relevance for a business and/or its offering to attract new customers
- Sales Strategy – plotting the unique customer sales journey for a business and fixing the weak links. Training and aligning sales teams to the marketing strategy
With a core focus in executive search, recruitment and talent acquisition, Trevor looks to work with clients who understand that each recruitment process is an opportunity to showcase their company, so that their employment brand is enhanced. This can best be achieved through a collaborative relationship of trust, understanding and a commitment to a strategic, research-based, Talent Mapping process.
Trevor is also able to extend his offering by connecting people who provide HR & business solutions across a broad spectrum, through the connectivity and network he has built throughout his career.
This dedicated collaborative group, comprising executive recruiters, researchers, talent scouts, HR consultants / HR specialists, coaches & business consultants, share the same passion for working with organisations who are serious about people and creating value.
Core Services:
- Executive Search (Permanent & Interim Executive placements)
- Talent Mapping
- Psychometric Assessments
- Coaching
- HR Consulting
- Retrenchment Care Support
- Career Transition Consulting
Email: info@thewaterstonegroup.co.za
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